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Brand Analysis
Meaning & Position
Maybelline's brand meaning is all about empowering women to express themselves through makeup.
The brand has always believed that makeup should be accessible to everyone, regardless of age, ethnicity, or background.
Maybelline's slogan, "Maybe she's born with it. Maybe it's Maybelline.", embodies the idea that every woman has the potential to look and feel beautiful, and Maybelline's products can help them achieve that.
Maybelline's position in the market is that of an affordable, accessible, and trend-setting brand. The brand has always been at the forefront of new beauty trends and has often collaborated with fashion designers and celebrities to create innovative and exciting new products.
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