Brand Analysis

Almost a century old and well-known, Maybelline is a manufacturer of cosmetics. The business has created a variety of market techniques over time to draw in and keep clients. Here are a few crucial tactics Maybelline has used: 

 

Seeking a broader demographic: Maybelline offers its products to a diverse demographic, including older ladies and youngsters. The company's products cater to a variety of age groups and skin tones, making them appealing to a wide spectrum of customers. 

 

Social media marketing: Maybelline has a significant following on sites like Instagram and Facebook, where it has millions of users. The business interacts with clients, shares instructional, and promotes new goods on social media. 

 

Product innovation: Maybelline is known for constantly innovating and introducing new products to the market. The brand has launched several successful products, such as the Fit Me foundation line and the Great Lash mascara, which have become iconic in the beauty industry.

 

Influencer partnerships: Maybelline collaborates with influencers and celebrities to promote its products. The company has worked with models like Gigi Hadid and Adriana Lima, as well as beauty influencers like NikkieTutorials and Manny MUA.

 

Affordable pricing: Maybelline offers affordable prices for its products, which makes them accessible to a wide range of consumers. This pricing strategy has helped Maybelline compete with other drugstore makeup brands and attract budget-conscious shoppers.
 

Overall, Maybelline's market strategies have helped the brand establish a strong presence in the beauty industry and remain competitive in a crowded market.